Our Team

Rin-rin Yu | Content | Strategy

Rin-rin, co-founder and principal, is an award-winning writer, editor, and digital media specialist. She has extensive experience in digital publishing, content marketing, and editorial strategy. Rin-rin was the director of online content at the National Association of Home Builders, one of the largest trade associations, and director of content for the custom division of Washingtonian. Rin-rin was also a writer and editor for several B2B magazines and began her journalism career in television news at ABC News and Good Morning America. She has an MSJ in broadcast journalism from Northwestern University and an MBA with a focus on marketing and strategy from the University of Southern California.

Jean Dimeo | Content | Web Strategy

Jean has spent more than 20 years as the chief editor of national award-winning publications, websites and newsletters. Her specialty lies in B2B audiences. Jean is the former editor-in-chief of Builder, the nation’s largest media brand for the home building industry. She also was editor-in-chief of Ecohome and Building Products magazines and websites, and worked as a business reporter for the Dallas Times Herald.

Evan Potler | Design

Evan is a versatile senior creative director with nearly two decades of experience in visual and interactive design. His work includes print and web design, motion graphics, infographics, data visualization, branding, visual identity design and video production. Evan has received more than 40 design awards, including ones for publication design, infographics, marketing materials and digital imagery.

Gary Thill | Content

Gary has an extensive communications background that includes newspapers, magazines, marketing, web, e-newsletters and social media. He excels at hard news, investigative articles, long form features, profiles, press releases, marketing materials, editorials and blogs. Gary’s superior editorial judgment and direction yielded numerous national awards.

Eric Sherred | Web Development | Marketing

Eric has eight years of digital strategy experience, including extensive web development work building sites for national brands. He is also an experienced WordPress and Drupal developer. Eric has worked on large digital campaigns, including political races and fundraisers, focusing on brand growth, search engine optimization, and user conversions. He is also experience with social media marketing and advertising, email marketing, and text/ video/ display advertising.

Kirsten Ballard | Social Media | Content

Kirsten has worked in content marketing and for lifestyle and trade publications since graduating from the University of North Carolina at Chapel Hill. She specializes in social media messaging, targeting audiences, building followers, and developing social strategy around analytics. She has managed several blogs for companies and associations by researching ideas, writing posts, developing editorial calendars, and implementing systematic publishing workflows.

Tony Richards | Video | Photography

Tony began his professional career as a photojournalist covering politics, local events, sports, and business features. Tony’s work is now a melting pot of editorial, commercial, and portrait photography. His style produces offbeat images that are both energetic and fun, and he also accurately represents what clients look for in their images.

Calli Barker Schmidt | Content

With 35 years of experience in news and feature writing, magazine editing and production and — for the last eight years — blog wrangling, Calli’s work has appeared in major publications like the Washington Post and USA Today as well as dozens of trade magazines, newsletters and annual reports. She is a proud Susquehanna University grad, avid cook and beach dweller.